PROJECT
Under the concept of “update-driven product development,” Actually MARKET keeps improving even finished products, always aiming for higher quality. Working with diverse partners — nutrition companies, medical professionals and registered dietitians — and leveraging the strengths of our own factory, we continually update our product development, starting from ingredient design.
DRINK
An incidental documentary
CRYPTS LIQUID is content in which Shika-gami, Actually MARKET's navigator, freely broadcasts everything from the deep underground to the small moments of everyday life. It is a documentary that follows encounters with people and ideas born on the spot — unplanned and real.
PRODUCTS
Creating virtuous cycles for women
FEMCYCLER is a total beauty salon developed by Ai Uehara, Actually MARKET's factory manager, under the concept of “creating various virtuous cycles starting from women.” Based on women's voices, it offers made-to-order body-care smoothies and supplements, and shares the lessons and insights gained through its activities with the world.
PRODUCTS
FOOD
Research soups for food and social issues
Actually Soup Club is a soup brand produced by Dorians Hirai, Actually MARKET's head of food development. Starting from the problem of game meat, it faces food security and the wider social issues beyond it, exploring solutions through “soup.” Going forward, it will also actively pursue the development of complete-nutrition soups.
PRODUCTS
COLLABORATION
＆sauna × Actually MARKET
A collaboration product with “＆sauna,” a media that introduces wonderful saunas across Japan. By pairing a media that seeks out hidden saunas and the culture around them with Actually MARKET, a “relaxation drink for sauna lovers” was born.
PRODUCTS
