ABOUT US
A research project on food and social issues
Actually MARKET is a media commerce spun off from “Actually,” a Hokkaido-based media built around the problem of game meat (gibier). Facing gibier, food security and the wider social issues beyond them, we work with Shika-gami, the show's navigator, to explore new solutions through food — and to share the process and the insights along the way.
WHAT WE DO
Make, tell, and circulate.
Drawing on perspectives born from encounters with all kinds of people, we develop products that help solve social issues. We don't simply deliver products to society — we return a portion of their sales to media activities and new product development, building a system in which industry and social-issue solving circulate sustainably.
VISION
From small awareness to a large movement
Using the insights gained through our business, Actually MARKET aims to grow into a media for solving social issues — one that can turn small moments of awareness into large movements. Rather than viewing social issues pessimistically, we work to foster a culture and environment where people can engage with them in a bright, positive way.
OUR LABORATORY
An industry-integrated facility
Our base of activity makes full use of an industry-integrated laboratory in Meguro, Tokyo. By creating an environment where the structure of industry can be experienced firsthand rather than merely conceived, we aim to be a place where more practical and essential ideas can emerge.
Industry-integrated empirical research
Through facility operations that integrate diverse industries, we grasp the flow of the economy in tangible terms. We continually update an environment that handles everything from generating highly practical ideas to broadcasting them, raising the quality of our research. Centered on the three domains of production, manufacturing and logistics, we explore forms of economic activity that adapt to a rapidly changing society.
RESEARCH
Research
- 01
AQUAPONICS
Aquaponics is a next-generation circular agriculture system that combines fish farming with the hydroponic cultivation of vegetables. At Actually MARKET, we take a biomimicry perspective, researching how the structures and functions of the natural world can be applied to economic activity.
- 02
MANUFACTURING
Manufacturing refers to the manufacturing industry and the manufacturing process as a whole — converting raw materials into finished products. Using digital technologies such as AI and IoT, we research how to optimize design, production, logistics and sales in an integrated way.
- 03
LOGISTICS
Logistics is the integrated management and optimization of the flow of goods — from procuring raw materials through production, sales, collection and recycling. At Actually MARKET, we research ways to balance supply and demand and improve customer satisfaction.